Making your own personal data pay

In a very interesting article on the Wall Street Journal, the concept of selling your own personal data on your own terms to who you want is becoming a big start up business. Start ups in this area offer anything from a paid commission to blocking the third party sale of your own data already housed by a third party. More established companies are getting into the business as well, the article says.

Companies and investors both talk about the idea of a growing 'privacy market'. After a few false starts, companies like AOL or start ups like Allow offer a variety of privacy services that can be tailored to the individual. Even at Davos earlier this year, a round table discussion was set up to discuss how to shift personal data from something someone else owns to something that an individual can control, manage, and sell.

What do you think about selling your own personal data? Would you take advantage of an opportunity to do this?

Comments

[Richard Craven]

This is a very good idea indeed, assuming that it is practically possible. I must say that, were such a facility to become available, I would almost certainly use it to enforce rather than sell my privacy.

[Brad Fallon]

Very good idea I agree. If selling personal data will benefit me in a positive way then I don't see anything wrong with it as long as it is limited and will not jeopardize you in any way.

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