At Big Brother Watch, we have long warned about the insidious growth of the database state; a trend which threatens privacy and opens up millions of people to the potential of their data being lost or stolen.
In the long run, we hope that our highlighting of concerns surrounding this topic will lead to more private and public sector operations adopting "privacy by design" into their interactions with members of the public so that people are better able to keep track of what information is held on them and why.
Sadly this belief in privacy is not held by the British advertising firm WPP who have issued a press statement claiming "to have built the world's largest database of individuals' internet behaviour". This database, the firm claims, will be able to track "almost 100 per cent of the UK population".
Big Brother Watch will be keeping an eye on this database in the coming months...
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