After the furore concerning the security beach of the Playstation Network, which meant the personal information of around 100 million users was stolen, Sony have been forced to apologise and offer a $1,000,000 identify theft insurance policy to protect their users in the future.
Sony chief Sir Howard Stringer said:
"As a company we – and I – apologise for the inconvenience and concern caused by this attack. Let me assure you that the resources of this company have been focused on investigating the entire nature and impact of the cyber-attack we've all experienced and on fixing it. We are working with the FBI and other law enforcement agencies around the world to apprehend those responsible."
There has been widespread criticism of Sony’s slow response to the data breach, which is almost unprecedented in terms of scale. The crisis led to Sony’s share price falling by 4% on Thursday alone, as investor’s concerns grew about the total cost of the attacks. Sony hope to have an improved game network with tightened security back online in the next few days, after a downtime which is approaching three weeks. All users will be forced to change their password to ensure security is maintained.
It is impossible to tell if privacy fears will affect the market share of the Playstation 3 in the future, but Sony are offering a months free Playstation Network premium service “to make up for lost time” That may be their line, but many will be wary about the network for a considerable amount of time after a data breach which encompassed nearly the entire populations of the UK and Spain combined.